YOUR CAREERS NEXT CHAPTER.
WELCOME TO YOUR NINE-STEP BRAND BUILD JOURNEY WITH US.
Your vision. Every detail brought to life.
From defining your brand to opening your online store, we bring together the strategy, product development and creative work behind your own haircare business.
Explore the 9-steps of your calm, focused, educational and exciting 12-month brand build with us. Some steps run alongside each other, with your vision and our 15-year expertise in building world class brands guiding every decision.
YOUR VISION. 16 SPECIALISTS. ONE AGENCY.
We built BYyu so you could build your brand without having to build the team behind it. Finding, briefing, managing and coordinating more than 16 specialists it takes to build a world class brand is a business in itself. Led by agency Principle and Founder, Daniel Mostyn, we bring that expertise under one roof—from strategy and custom formulation to fragrance, packaging, production, campaigns and e-commerce. One agency orchestrating every stage, overseeing quality and keeping every detail connected to your vision.
This page has been designed to give you a deep understanding of our world class yet intimate 9-step journey we take you through, from concept to shelf. If you would like Daniel to walk you through this journey on free discovery call, hit the link below.
01 / YOUR BRAND IMMERSION DAY
IT STARTS WITH YOU.
DAY 1...
A whole world of possibility opens up.
We begin your brand build journey with a full day at the BYyu Agency office in Sydney, one on one with the Principle & Founder, Daniel Mostyn, dedicated entirely to your brand. Prior to this day, you would have filled out a blue print questionnaire which is designed to help you unpack your vision, goals and purpose of your brand build, both from a creative and brand tone to business and finance.
We get around the table, fill the whiteboard and start bringing your brand to life. Ideas, references, products, packaging, fragrance, this is where we explore what your brand could become and give it a clear direction of its own, we walk you through each key pillar of your brand build. You leave that day with a clear, concise direction we are about to take your brand in the year ahead!
THE VISION
We unpack your story, your salon, your clientele, wider target market and what you want to build. Who is this brand for? What should it stand for? What will make it feel unmistakably yours?
THE WHITEBOARD
We map ideas, challenge assumptions and make connections. Your expertise meets our brand-building experience as we explore your positioning, product lineup and creative direction.
THE CONCEPT
We pull together visual references, packaging inspiration and fragrance ideas to begin shaping your brand’s personality, how it could look, feel, smell and perform.
THE DIRECTION
We bring the day’s thinking into a clear brand DNA and a shared brief for the build ahead.
Book your complimentary 15-minute discovery call /
Scroll down to step 2 of your brand build journey /
02 / PRODUCT DEVELOPMENT
CUSTOM PRODUCT DESIGN
Your expertise.
Our chemists network.
Your formulas.
This is where the vision becomes something you can feel in your hands, and put to work in the salon.
Working with our chemists, we develop your haircare products from the ground up. Each formula starts with a brief shaped around your clients, your standards and the performance you want your brand to be known for.
THE PRODUCT LINEUP
Together, we define your range and the role of every product. From shampoos and conditioners to treatments and styling, each formula has a clear purpose within your collection.
THE FORMULATION BRIEF
We explore ingredients, texture, finish and performance. How should it feel? What should it do? What matters most to you and the people who will use it?
THE FIRST SAMPLES
Your concepts arrive as working formulas, ready to experience and test. This is your opportunity to assess them in the salon and give specific feedback grounded in your expertise.
THE REFINEMENT
We take your feedback back to the lab, working with our chemists to refine the formulas through further sampling if needed before final approval.
Developed from your brief.
Refined through your expertise.
Created for your brand.
Scoll down to step 3 of your brand build journey /
03 / CUSTOM FRAGRANCE DEVELOPMENT
BRAND DNA THROUGH SCENT
What would your brand smell like? What would be the signature scent?
Fresh and understated. Romantic and Warm. Dark & moody, sexy & androgynous or Something luxe or something unexpected. Fragrance gives your brand another way to express its personality, and your clients another reason to remember it, and share it.
We translate your brand direction into a fragrance brief, explore scent options and guide you through sampling and refinement. You experience how the fragrance works within your products, helping shape the signature that feels right for your brand.
DEFINE THE FEELING
Explore the moods, references and scent directions that belong in your brand’s world.
EXPERIENCE THE SAMPLES
Compare options, discover what you’re drawn to and give feedback on the direction.
REFINE YOUR SIGNATURE
Consider how the selected fragrance complements the formulas and the experience of using your range.
THE OUTCOME
A signature fragrance direction that connects your products through a scent story like no other brand on earth.
Scroll down to step 4 of your brand build journey /
04 / YOUR BRANDS CUSTOM PACKAGING DESIGN
DESIGN, DNA, FORM.
UNMISTAKINGLY YOURS.
Before someone experiences your formula, they see your packaging. We make that introduction count.
From the form and feeling of a bottle to the finish of a boxing materials, we source and design packaging that brings your identity into the physical world. Every choice considers how your products look together, feel in the hand and belong in your salon and online.
THE FORMAT
Explore bottles, tubes, jars and dispensing options suited to your formulas and how they’ll be used.
THE IDENTITY
Bring your brand onto the packaging through typography, colour, layout and product naming. We design your DNA and brand guide from scratch and bring those elements to your packaging.
THE DETAILS
Consider materials, finishes and the small touches that give the range and brand its character.
THE SAMPLES
Review the physical packaging, refine the details and approve the direction before production. See it in real life and feel confident to move forward into production.
Your brands identity. Bottled
Scroll down step 5 of your brand build journey /
05 / MANUFACTURING & DELIVERY
FROM YOUR FIRST SAMPLE
TO YOUR FINISHED RANGE.
The decisions become real. Your formulas, fragrance and packaging come together as the products you’ll introduce to your clients and the online world.
We coordinate manufacturing across the different parts of your range, managing packaging production, fragrance production, shipping to different suppliers, filling and logistics through to delivery. One agency bringing the moving pieces together while you continue running your salon.
THE PRODUCTION
Coordinate your approved formulas, fragrance and packaging specifications with the specialists making your range in our long established trusted network, which will eventually become your network on handover.
THE FILLING
Bring the product and packaging together, preparing each item in its finished format.
THE FINISHING
Oversee the details that make the collection feel consistent and ready to represent your brand.
THE DELIVERY
Arrange the logistics of getting your finished products to your salon, ready for launch.
Scroll down to step 6 of your brand build journey /
06 / CAMPAIGN CREATION
YOUR BRANDS CAMPAIGN SHOOT
WITH YOUR PHYSICAL PRODUCT COMPLETE AND IN PRODUCTION, NOW ITS TIME TO BUILD YOUR BRAND VISUAL WORLD AND DNA.
This is where your brand’s personality becomes a world people can see themselves in.
We develop your campaign from the initial concept through to your own day on set. Storyboards, creative direction, product imagery and education come together to express what your brand stands for, and how your products belong in your customers lives.
THE CONCEPT
Explore the mood, references and story that will shape your campaign.
THE CREATIVE DIRECTION
Connect the visual choices, from styling and setting to the way your products are presented and educated to your target consumer.
THE SHOOT
Join us in the studio as we capture the campaign, product and educational imagery that bring your brand to life. You are front and centre working on every detail with us.
THE STORY
Show what makes your range distinctive and how the products work through imagery and video demonstrations.
Creating a world that belongs to your brand, and your brand only.
Scroll down to step 7 of your brand build journey /
07 / YOUR BRANDS CONTENT LIBRARY
A WHOLE WORLD
OF BRAND CONTENT.
Your campaign shoot is the beginning. We turn the material we capture into content your brand can use to introduce itself, explain its products and build anticipation for launch.
From a first glimpse to a product demonstration, each piece has a role in helping people discover and understand your range.
THE REELS
Short-form video shaped from your campaign and educational footage for Instagram and TikTok. Even a mini-doco from the day is captured & edited for launch day.
THE CAROUSELS
Content that introduces your story, highlights the products and explains their place in a haircare routine.
THE STORIES
Assets that give your audience closer looks, product details and reasons to follow your launch.
THE COLLECTION
Bring your launch content together with a consistent visual language, so the brand feels connected wherever it appears.
This is what "launch ready" feels like.
Scroll down to step 8 of your brand build journey /
08 / WEBSITE & E-COM CREATION
YOUR ONLINE BUSINESS BUILD. WEBSITE & ONLINE STORE
Your website is where your story, products and campaign come together for your brand to become, SHOPPABLE.
We design and build your Shopify website around a clear customer journey. Visitors can discover your brand world, understand your range and shop the products that suit them, whether they already know your salon or are meeting your brand for the first time.
THE BRAND EXPERIENCE
Translate your brand identity and brand guide into a website that feels connected to your packaging, campaign and wider brand world.
THE PRODUCT PAGES
Present your range with imagery, benefits and education that help customers understand what to buy.
THE SHOPPING JOURNEY
Create a clear path from discovering the brand to exploring products and completing a purchase.
THE LAUNCH
Bring the content, design and store together, ready to welcome customers across desktop and mobile.
From your salon to their screen.
Your brand, ready to shop.
Scroll down stage 9 of your brand build journey /
09 / YOUR BUSINESS, MARKETING & LAUNCH PLAN - HANDOVER
LET'S LAUNCH!
With your range created and your brand ready to meet the world, the next question is what to do first...and what comes after that?
We bring your audience, resources and ambitions into a personalised 12-month business, marketing and operating plan. It gives you a clear direction for introducing the range, supporting it in your salon and building its presence online.
THE LAUNCH PRIORITIES
Identify the actions and resources needed to introduce your brand.
THE SALON
Plan how your products become part of consultations, services and retail conversations with your clients.
THE ONLINE OPPORTUNITY
Connect your store, content and marketing activity so customers can discover and shop your range beyond the salon.
THE FIRST YEAR
Set out the business, marketing and operating priorities that guide your focus after launch.
A brand of your own.
A clear direction for what comes next.
The next chapter of your career, ready to take to the world and build into a multi-million dollar brand, because, why not?
YOUR BRAND BUILD STARTS WITH A CONVERSATION.
NINE STAGES. ONE AGENCY.
A CUSTOM HAIRCARE BRAND BUILT AROUND YOU.
Book your complimentary 15-minute discovery call with Founder Daniel Mostyn. We’ll talk through your vision, answer your questions and explore what building your brand could look like.
Please complete the form to arrange your call.
READY TO START BUILDING?
SET UP YOUR COMPLIMENTARY DISCOVERY CALL