What you receive.
Your dream brand, built from concept to launch.
Everything you need to launch a real brand — not a generic product line.
​
We build your entire brand from the ground up: your identity, your products, your fragrance, your packaging, your campaign, your website, and your launch strategy — all customised for your salon, your clients, and your vision.
​
✔ Your luxury brand identity design
Not just a logo — a full visual world.
A custom logomark, luxury typography, colour system, and brand aesthetic crafted to reflect your salon’s DNA and elevate you into a premium brand.
This becomes the signature look clients instantly recognise as yours.
​
✔ Your personalised Australian made formulations
No white label shortcuts.
Choose from our professional base formulas and customise them to fit your brand, your clients, and your results.
Test up to 16 custom baselines, then select your hero 5, 7 or 9 products to take to market.
​
✔ Your signature fragrance blends
Fragrance built around your identity, crafted to create a unique client experience that becomes unmistakably yours.
​
✔ Your packaging design + physical samples
High end, retail ready packaging built to reflect your style and attract your ideal clients.
You receive physical samples to hold, test, and approve before going to production.
​
✔ Your brand’s own campaign shoot
Cinematic film + still photography created exclusively for your products.
This becomes your content library for social, ads, your website, and your online store.
​
✔ Your website + online store
A conversion first digital home for your brand, built for sales in-salon, online, Australia wide, or internationally.
Your brand. Your pricing. Your margins.
​
✔ Your launch plan + sales roadmap
A complete, tailored go to market plan aligned to your revenue goals, your content style, and your growth vision.
​
✔ Ongoing creative direction (optional)
Long term support from us to evolve your brand: new SKUs, new campaigns, and ongoing strategy beyond launch.
​​
Limited brand building spots left for 2026
Launch your salon’s own Haircare Brand & unlock 2 new revenue streams in 2026 — in-salon & online.
Revenue channel 1. Your salon & clients.
Your clients already trust your hands, your taste, your expertise.
Now imagine them taking home your products — something they can’t buy anywhere else.
That’s when retail stops being an add-on and becomes a real revenue stream.
​
If 20 of your clients buy the average haircare basket of 3 of your brands products per week, here is an example of how that could look
60 products × $60 average RRP = $3,600 per week.
That’s close to $200,000 per year — from clients you already have. No new staff. No hard selling.
Just 20 of your loyal clients buying products they already use… except now they’re yours.
​
The real power
You keep over 300% to 400% markup.
More profit than any other brand has ever given you — because now, the brand is yours.
And the kicker?
Your products are exclusive.
Your clients can't buy them anywhere else apart from you, your salon and online store.
Exclusivity = loyalty.
​
Now imagine this
Your clients want to recreate their look at home — now they can, with your line.
âžœ Basin rituals → your products → sales
âžœ Every finish at the chair → your products → sales
âžœ “Take Home Your Look” kits → sales
âžœ New clients leave with your essentials → sales
âžœ Each stylist sells 1–2 items a day → sales
âžœ All your salon and teams instagrams become shoppable! → sales
Small shifts. Massive return.
​​
The real in-salon opportunity
With a $60 average unit price sale, your salon becomes a high-margin engine:
✓ 20 clients buying 3 products/week → $190k per year
✓ 40 clients buying 3 products/week → $380k per year
✓ 60 clients buying 3 products/week → $565k per year
Zero extra hours. Zero extra staff.
​​
​
Why this works
Clients love supporting their salon’s own brand.
They trust you with their hair — they want what you use, they want to support you, not what big brands dump in supermarkets.
​
This is modern salon growth
Your shelves become a revenue engine.
Your service becomes a product ritual.
Your brand becomes something clients are proud to support.
Your salon stops building other people’s brands —
and finally builds its own.
This is how salons grow profit without burnout.
This is where the entrepreneur inside every salon owner wakes up.
Limited brand building spots left for 2026
Revenue channel 2. Growing your salon brand online!
Your salon sales are just the beginning. Your online brand is where small numbers turn into game changing revenue. In-salon retail gives you margin. Online sales give you scale — the kind that compounds every day. Let’s make it real.
The simple online equation,
The true online opportunity
Working with a $180 average online basket sale (3 products), your online brand & store becomes a compounding revenue engine:
✔ 10 customers/week → $90k+ per year
✔ 20 customers/week → $180k+ per year
✔ 40 customers/week → $370k+ per year
✔ 80 customers/week → $690k+ per year, you’ve built a real product company All from the brand born inside your salon.
start small and grow!
​
Don't aim for viral moments or fame, aim to build a truly successful online brand and business with consistent buyers, buying your brand.
Now imagine this
You already have clients who trust you. You already recommend products. You already create content. Now imagine every one of those content moments driving sales for your own line — not someone else’s. → Instagram & TikTok → sales → A client selfie → sales → Someone finds you on Google → sales → Your email flows → sales → Word of mouth → sales.
You’re no longer limited by chairs, hours, or staff. Your brand can reach national or even international sales.
This is online entrepreneurship
Your website becomes your store. Your products become your content. Your clients become your marketing. Your fragrance becomes your signature. Your brand becomes a business within your business. This is where there is no end to the growth you can create!
Limited brand building spots left for 2026
DIY vs working with us to build your brand.
With over a decade experience in building haircare brands, we have made every mistake you are about to make, so you don't have to make it!
If you were to go alone through multiple suppliers, here is just a fraction of what you’ll be forced to manage:
First, you will need to locate, vet, brief, and manage all of the following specialists + for comparison we have placed their average cost for the work that would do with in your brand next to each!
​
-
Beauty/haircare brand identity specialists $10k-$15k+
-
Beauty packaging & graphic designers $15-$20+
-
Packaging engineers $5k
-
Product formulation chemists $25k+++
-
Fragrance Development artists $5k+
-
Brand Art director/creative director $30k+
-
Beauty photographer $7k+
-
Packaging photographer/still life $5k+
-
Beauty videographer $9k+
-
Video editor/retouching $6k+
-
Web & e-commerce specialists $10k+
-
Copywriter $5k+
-
Salon/consumer marketing specialists (priceless)
​
Putting All development costs aside and the cost of your time managing these agencies, to have these 3rd parties companies build your brand for you, would cost over $146,000. Compared to the byyu agency starting at $44,000.
​
Thats not even including having the access we give to our trusted manufacturing partners below which has taken us years to build, all trusted and vetted companies!
​​
-
Local product manufacturers (priceless)
-
Bottle/packaging manufacturers (priceless=)
-
Filling, production management and QC management
-
Paper goods/carton suppliers
​
​​
Then, once you finally find them:
→ You must negotiate every individual rate
→ You must brief every person separately
→ You must make sure 17+ timelines align
→ You must keep all specialists aligned to your brand vision
→ And you must coordinate all communication, revisions, deliveries, and deadlines
​
That alone is a full-time job — before your brand even begins.
​
This is why the byYu agency exists​
Our agency was built for the dreamer, the builder, the entrepreneur who refuses to settle for white label shortcuts — but also refuses to lose years of their life trying to navigate this industry alone.
When our founder, Daniel Mostyn, built his first brand 16 years ago, he discovered the brutal truth.
Doing it yourself becomes a maze that takes years, drains your energy, and costs 4× more than it should.
He made every mistake.
He hit every wall.
He burned the time so you don’t have to.
The byYu agency exists so you can skip all of that and build your brand the right way, the first time.
​
Why salons choose us​
By partnering with the byYu agency, you gain:
✔ A single destination for your entire brand build
✔ All specialists, all creative, all strategy — under one roof
✔ Every decision guided by experts who know beauty, haircare, and salons inside out
✔ A process designed to create global-level brands
✔ Support, clarity, and direction at every step
✔ A full educational journey (past clients call it “Brand Building University”)
This isn’t just a brand build.
This is a transformation — for your salon, your identity, your revenue, and your future.
Limited brand building spots left for 2026
Your brand & business investment.
Every brand we build is entirely custom — strategy, identity, formulas, fragrance, packaging, creative, website, and launch.
Your investment is split into two clear components:
​
1. Brand Build (fixed cost)
Everything required to create your complete brand universe across our full 12 month, 4 phase build — from strategy and custom formulation, through to campaign, website, and launch.
Build options (12 month journey):​
-
3 products — $39,000 + GST ($3,250 /per month)
-
5 products — $44,000 + GST ($3,666 /per month)
-
7 products — $49,000 + GST ($3,990 /per month)
​
We make brand building finally possible for salons, with our 12 month payment program, pay it off as we build!
​
2. Production (variable cost)
Manufacturing is paid directly to labs and suppliers.
We manage the process, negotiate margins, and ensure full transparency.​
Production typically ranges from $8k–$24k, depending on range size, packaging, formulas, and launch volume.
Low MOQs available — from just 100 units per product.
​
Building a brand alone typically requires 12+ different operators — strategists, formulators, perfumers, designers, manufacturers, photographers, developers, and more - often costing three times more and taking years to coordinate. We created a single, fluid blueprint that brings everything together.
From concept to shelf, straight to your salon floor.
Limited brand building spots left for 2026
2026 Brand build intake now open. Limited Brand Building spots available.
Every year, we accept only a small number of salons to build full custom brands.
Not because of scarcity tactics — but because a real brand takes time, depth, and uncompromised creative focus.
2026 is already filling fast. If you want your salon to launch its own profitable, prestige haircare brand next year, this is the window.
​
This is the moment salons step forward:
→ To stop selling someone else’s identity
→ To own their margins
→ To build a brand clients can only buy from them
→ To finally create a product line that matches their taste and vision
​
​
If you’re feeling the pull toward your own brand, trust it.
Most salons wait too long — and end up launching years after they should have.
Your clients already believe in you.
2026 is the year you give them something to believe in even more.
Only 10 brand-build clients can be accepted for the 2026 cycle. If you want your spot, the time is now.
​
Book your free discovery call below
with the Founder, Daniel Mostyn. Make 2026 wild.