CUSTOM HAIRCARE BRANDS, BUILT AROUND YOU.
Your salon.
Your vision.
Your brand.
You’ve built the trust. You’ve built YOUR community.
Now create the haircare brand that’s entirely yours. (& theirs)
Take your journey
BYyu builds beauty brands with a point of view. We bring together strategy, custom haircare, signature fragrance, packaging, campaigns and e-commerce to turn a founder’s vision into a brand of their own. From the first idea to the first sale, every detail is considered.
Every brand is personal.
01 / FROM THE FIRST IDEA TO LAUNCH
THE WHOLE BRAND.
EVERY DETAIL.
One agency to bring it all together. We guide you through a 12-month journey, turning your expertise into products, experiences and a business of your own.
01 / DEFINE
02 / DEVELOP
03 / CREATE
04 / LAUNCH
Find your DNA.
Your audience, your point of view, your identity. We shape the foundations of a brand that feels unmistakably yours.
Make it tangible.
Professional products, signature fragrance and considered packaging. Developed, sampled and refined around your vision.
Build your world.
Campaign photography, education and content that bring your brand to life—plus a Shopify store ready to welcome your customers.
Make your entrance.
Production, a tailored business and marketing plan, and hands-on support to launch in your salon and online.