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Welcome to our work/

some of our favourite work over the years with awesome salons, brands, retailors and artists!

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Brand: Natalie Anne Haircare
Client: Natalie Anne

 

Building Natalie Anne Haircare was an extremely dreamy affair. Working with a true international hair artist on their haircare line demands both knowledge for formulation actions and reactions, ensuring formulations kept up with a highly demanding brief and Natalie's formidable approach to hair, as well as a deep understanding of both the consumer & hairdressing markets, from branding & advertising trends to the language of love aka the packaging. 
Natalie's goal was to build a new arm for her growing empire, which would allow her brand to expand far beyond her salon and shoot sets. She wanted to see the Natalie Anne Haircare line in her client’s bathrooms and see them more immersed into their own daily beauty regimes, which began in not only the chairs of her salon, but retail stockists across Australia and the US.
 
Build:
Brand ID 
Packaging design 
Product development/R&D 
Fragrance development/R&D 
Photography, Videography & Art Direction
In-store & in-salon merch 
Market/digital advertising penetration strategy 

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BIXIE salon campaign shoot. 

hair: BIXIE team & founder sheree knobel

photographer: daniel mostyn 

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Brand: O&M Clean Colour Academy
Client: O&M 

O&M Online Academy 
Consulting with O&M was a joy of a journey in 2022. From building out the entire B2B online strategy, technology & websites, which led hundreds of new salon customers to the O&M brand, to shooting ad sets, managing ad agencies and collaboratively executing strategy utilising a highly complex technology stack. One of my favourite projects during my tender with O&M was building the www.cleancolouracademy.com from scratch. A massive online education platform highlighting top artists in the O&M network from Australia. During the build, I managed over 30 artists and the curriculum with over 50 education videos created by 30+ elite artists, in collaboration with the INCREDIBLE Gary Prigge, Global Education Director for O&M.
 
Build:
B2B website holding more than 200 products and user journey for digital savvy Pro hairdresser users 
Online education platform 
Artist & curriculum build and management 
Acquisition technology stack 
Ad campaign creation 
Ad agency strategy 
Photography & Videography 
Market/digital advertising strategy 

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stevie english salon campaign & competition entry

hair: stevie english team 

photographer: daniel mostyn 

finalist for AHFA colourist of the year entry

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URBAN OUTFITTERS usa & canada campaign

hair: daniel mostyn 

photographer: daniel mostyn 

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ASSEMBLY collab shoot

hair: lauren mccowan, stevie english and other great artists.

photographer: daniel mostyn 

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becc snow/alchemy salon campaign shoot & entry 

hair: becc snow lead/hair team alchemy salon

photographer: daniel mostyn

finalist collection for creative team of the year AHIA 2023

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Brand: 8:13 Client Urban Outfitters USA 

 

A dope 360º project was designed & built for Urban Outfitters USA. A grooming line that blurred gender lines and the traditional approach to haircare. A simplified process of selection and a supportive at-home education video series ensured users stayed connected and on brand. Built to accompany and collaborate with partner fashion brands in Urban Outfitters. 

Build:

Brand ID 

Packaging design 

Product development/R&D 

Fragrance development/R&D 

Photography, Art Direction & Hair 

In-store merch 

Website & Digital design 

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harrison sansom campaign shoot & entry 

hair: harrison sanson

photographer: daniel mostyn 

finalist collection for master cutter of the year AHIA 2023

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Brand: Sheree Knobel. BIXIE Salon, Australia Client: BIXIE 

Long-time close friend Sheree Knobel, Founder & Director of BIXIE Colour, Sydney Australia, was down for an experimental project. So, we developed a single product that had to both connect & cater to her team’s approach to 3 key looks and the success their guests had in achieving those looks at home with a single product. The collaboration was a huge success both in salon and online. 

Build:

Brand ID 

Packaging design 

Product development / R&D 

Fragrance development / R&D 

Photography & Art Direction

In-store merch 

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URBAN OUTFITTERS usa & canada campaign

hair: daniel mostyn 

photographer: daniel mostyn 

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byyu brand campaign shoot

hair: daniel mostyn 

photographer: daniel mostyn 

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georgie bools campaign shoot & AHIA entry 

hair: Georgie bowls

photographer: daniel mostyn 

finalist collection for men's cutter of the year AHIA 2023

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ella stewart campaign shoot & entry 

hair: ella stewart

photographer: daniel mostyn 

winning collection for apprentice of the year AHIA 2022

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Brand: HOX Girls
Client: American Eagle Outfitters USA & Canada.

 

Built for American Eagle Outfitters USA & Canada. A shop-the-look, 2-step styling range program with 2-barrel custom packaging supported by a per barrel top-up system. 

Build:
Brand ID 
Packaging design 
Product development/R&D 
Fragrance development/R&D 
Photography, Videography, Art Direction & Hair
In-store merch 
Website & Digital design 

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Brand: WLS.
Client: Urban Outfitters USA.

 

Built for Urban Outfitters USA & Canada, a curated, non-binary line of styling products, designed to simplify & demystify the approach to hair for consumers. Supported by a robust find your texture/shop your look video education program with consumer-to-consumer follow-a-long's.

Build:
Brand ID 
Packaging design 
Product development/R&D 
Fragrance development/R&D 
Photography, Videography, Art Direction & Hair 
In-store merch
Website & Digital design 

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